New York, the city in particular, is a place where freedom of expression manifests itself in all mediums and "different" is celebrated. The diversity represented by New Yorkers is a concept we can translate to business.
The NYCG strategy is to be different, cutting-edge, and unexpected, just like a city guy or gal.
We ask 'why?' We create with purpose. We don't want to fit in.
We're also gum chewers. We chewed gum in class and always got in trouble. But we loved chewing gum then and we love chewing gum now. And we are going to keep chewing gum to tell stories, impact community, and encourage relational business, even when we are told we can't.